Strategem created a custom, high-end logo and corporate ID for David A. Schulz Architects.
Customer focus groups can provide clues for increasing sales and revenue, but only if you ask the right questions. Here are some tips for coming up with a first-rate list of questions for your groups.
Decide on the objectives for your focus groups. What are you trying to learn? How will you use that information? Write down a purpose statement.
Poll key knowledge people. Talk to people in important positions in your manufacturing, sales, marketing and other departments. Find out what they know on the topics of interest, and what else they would like to know. Also consider whether any vendors, contractors or corporate customers might have knowledge that would be useful.
It's 2011, and most companies are trying to figure out how to gain market share and increase sales.
Manufacturing firms and distributors are no exception. Connecting with customers in today's information-rich environment requires more than a glossy brochure.
With the advent of social media, smart phones and websites that build virtual communities online, many companies are looking beyond print and into the world of cross-media marketing to bolster their success.
In these challenging economic times, every company is looking for ways to gain market share and increase sales. But connecting with new customers requires more than a glossy brochure.
One way is to leverage the power of social media – a new marketspace available for those organizations able to capitalize on the opportunity.
Social media is an unstoppable revolution in the way people connect, communicate and build communities online. But how can you take advantage of social media to build real world revenue?
