It’s January 2011 and everybody knows that it’s time to sit down to revisit your business plan. But don’t forget about your marketing plan. There is no better time than the beginning of a new year to take time and reflect on what worked for you and what didn't. It's also a great time to develop a marketing calendar for the upcoming year.
If you're serious about growing your business this year, it's time to ditch your old marketing approach and put together a plan that you can manage along with the daily operations of your business. Too many entrepreneurs focus on marketing only during the slow times and, as a result, put their businesses on an economic roller coaster where it's always feast or famine. A well-planned marketing program helps you build sales year-round and is easier to manage because it removes the stress and anxiety of having to play catch-up every few months to jump-start sales.
Choose Your Tactics
The best marketing programs reach prospects with a smart mix of tactics. When it comes to marketing, being a Johnny-one-note is a bad idea because a single tactic is rarely sufficient to move prospects through the sales cycle.